This project is a concept for a Claire's Store Inc. Rebrand, package design and retail execution. Claire's is currently popular for girls ages 6 - 12, but I wanted to appeal to the teens and tweens in addition to their current target market. To do this, Claire's needed a logo mark. I incorporated the C of Claire's to create a diamond ring. In addition, I wanted to stay away from the stereotypical pinks and purples that are commonly associated with young girls. The new brand inspires individuality, uniqueness, and treasuring one's self.